I hereby declare a moratorium on any IT salesperson or presenter from the word “story“ in presentations.    You may notice that this has become somewhat of a staple with phrases such as the following: 

 “With product [x] we at [x]soft are telling a compelling story.” or

“The story we're telling with product line [x] is exciting.” 

Bleah!  It's my all time most hated business speak, and I'm doing something about it.  So, listen up all you marketing people.  As of today, NO MORE USING THE WORD STORY to describe your product and how you see us using it!  Just tell us what it does. Use plain English!  Just say, “Here's a cool way you can use our product“ Trust me, we'll respect you more, and will be more likely to buy your products!  Do you part to support my cause, and spread the word about this moratorium! 

-Brendan