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Darrell Norton's Blog [MVP]

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I'm leveraging the current interest in banning overused words to ban leverage

In the flavor of banning overused words, Raymond Chen banned several words and Brendan declared a moratorium on “story”, I am going to throw my own recommendation into the ring.

I hereby declare a ban on the use of the word “leverage.”

Examples of bad usage:

“Our product leverages Active Directory to authenticate users.”

“Leveraged an existing infrastructure to accelerate development time and improve quality.”

So what do these really mean?  The first quote means “We make modifications to your enterprise's Active Directory schema in order to jerry-rig AD to work similar to LDAP because we needed a Microsoft-centric product offering for our investors.”  In case you couldn’t tell, this is very BAD.  I won’t say what product this is, but it is a very large and expensive business intelligence product whose name sounds kind of like “Dogmos”.

The second means “We used stuff that was already there to meet your insane schedule demands, you pompous prick.”  Yeah, I said this one.  But see how much better it sounds when you say leverage?



Comments

Kevin Daly said:

I would like to derive a general principle from the specific example, and ban the *evil* practice of using nouns, adverbs, and anything-except-verbs as verbs. That not only takes care of "to leverage", but also more recent abominations such as "to offshore".

I feel this is necessary for the preservation of sanity and civilisation, before we are all "behind the piano"-ed. And no, that last one doesn't mean anything (yet), but then it's in pretty good company.
# January 10, 2004 8:53 AM

Darrell said:

Hehehe.
# January 11, 2004 1:09 PM

Julie said:

Thank you for this refreshing Dialogue. I am an MBA student and I cringe everytime I hear 'leverage' used as a verb in this way. The problem is that a lot of my professors use it incorrectly too, and students repeat it. It really is out of control, at least in my school.
# June 25, 2004 9:40 AM

Darrell said:

Julie - what school is that? I got my MBA from William and Mary, VA.
# June 25, 2004 10:24 AM
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