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The World Isn't Flat

A recent consumer research report by BBMG notes:

"While price (58% very important) and quality (66% very important) are paramount, convenience (34% very important) has been edged out by more socially relevant attributes: where a product is made (44% very important), how energy efficient it is (41% very important) and its health benefits (36% very important) are all integral to consumers’ purchasing decisions."

Where a product is made is now third on the list. Although this was written with a green perspective in mind, this is almost a nod back toward Nationalism, which was supposed to be over and done with according to The World is Flat.


Posted 06-13-2008 3:33 PM by Darrell Norton

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