I have the lofty goal of becoming more financially responsible. Since I'm a Microsoft fanboy, I figure I'll buy Microsoft Money 2008. I head over to the website and see that Plus Premium is $49.99USD - same as the equivalent Quickens. I click on the "download now" which adds Money 2008 to my shopping card for $79.99. WTF?
It turns out $49.99 is only the manufacturer's suggested retail price - which I guess Microsoft expects everyone to follow except themselves.
So I bought Quickens.
UPDATE
Turns out there's a $30 mail-in-rebate, but from the page I was on, it isn't at all clear:
http://www.microsoft.com/money/ProductDetails.aspx?pid=004&active_tab=Compare