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Steve Hebert's Development Blog

Steve's Blog - From .Net to dotMath and everything in between.

In Search of Stupidity - Volume 2

I just picked up "In Search of Stupidity: Over Twenty Years of Marketing Disasters Volume 2" and found myself unable to put it down last night.  I wasn't sure what to expect, I enjoyed the first book but the second book comes off as being more refined.

The premise of the book starts out as being the anti-thesis to the early 80's management fad book titled "In Search of Excellence" (no link provided on purpose - it should never be purchased again).  The author starts out by picking apart the fawning over high tech companies in this book and examines what really happened in these companies.  If you don't recognize a few of these companies, it's because they don't exist anymore.  The updated book looks at Google, Siebel and others.  I took particular joy in reading about Siebel. (If you have ever had Siebel inflicted upon you, you are most likely nodding your head right now.)

In the early parts of the book, the basic idea is that company success is inversely related to stupidity.  This is an enjoyable read.



Comments

Brendan Tompkins said:

I loved the first volume.. I'll definitely be picking this one up!

# November 7, 2006 12:19 PM

Jeremy D. Miller said:

Couldn't speak to Siebel the software, but a keynote address from Mr. Siebel at a webMethods conference was the single worst presentation I've ever endured.  I swear the best part of the conference was taking home a couple bags of their custom made M&M's.

# November 7, 2006 1:06 PM
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