Monthly Archives: October 2009

‘Being Business Focused’ is going to explore various business concepts and how we can use them to explain the bottom line impact of our decisions. Don’t forget we learned roi = (fv-iv)/iv Now I want to talk about another fundamental … Continue reading →

So, how big is a message? What all should you include in a message? What if you are in a bigger company, how do you roll messaging out across an enterprise? Honestly, I am still learning here too, but here … Continue reading →

‘Being Business Focused’ is going to explore various business concepts and how we can use them to explain the bottom line impact of our decisions. At work I am usually challenged to show the business value of the various things … Continue reading →